Our Brand

Back in 2015 when my eldest and artistic daughter Kylie was five, we brought her for the first time to an art exhibit in New York City. She was so inspired that for many weekends after, she 'hosted' her own art gallery by taping her drawings up in her bedroom, including on her worn storage boxes. All of it was just so darn creative and amazing! So as it happened that I had been looking for storage ideas, the idea for kaikai & ash was born.

kaikai & ash are beautiful, felt applique toy storage boxes featuring 40+ designs by my talented team of creatives. From cities around the world, to cupcakes and to cute animals, each box is thoughtfully inspired by experiences and objects that make my daughters’ squeal with delight.

This endeavor has brought us closer as a family, and sparked a creativity in my daughters that a father can only dream of. From a chance encounter with an old friend who connected me with their sewing studio, to our first samples, to listing the boxes on Amazon, to our first order—it’s been incredibly exciting, rewarding, and fulfilling.

Over the last year, our boxes have landed on the shelves of amazing stores and boutiques like Wayfair, Bed Bath & Beyond, buybuy Baby, Palmer’s Market, Maison Baby, and more. Stay tuned for more designs and collections, and thanks for your interest in kaikai & ash.


Johnny Wong
Founder & Creative Director